An advertisement is a commercial that promotes a product or brand to a target audience to get buyers to buy it. Several regional and international companies utilize advertising as one of their primary tools for gaining recognition for their commodities. Because most of the population usually spends their time watching television so advertisements on television are particularly attention-getting. Women have several functions to perform throughout their lives, some of which are the most significant roles such as parent, wife, as well as a daughter. Women were exploited not only in movies but also in advertising in the past to convey delicate and sensitivity. With the passage of time, women began to appear in advertisements for domestic gadgets, kitchenware, and other products. Hawkins, an Indian pressure cooker company, has started showing women in advertising as both mothers and wives (Chaudhary, 2011). 




Women are frequently used in commercials to provide elegance. Women are included in advertising by brand products such as Axe and Addiction Deodorants to get them more spectacular or enticing. Women are drawn to the male perfumes in all these advertisements, making them desirable to young people. Nowadays, women can also be seen in automobile advertisements which depict the girl power in that they are more powerful than men (Courtney & Whipple, 1974). 




Moreover, you can also see that women are in condom advertisements, luring men to them. Advertisers have a dual role in emphasizing the importance of utilizing precaution by combining attractiveness with the delivery of a critical message. The research examined a sample of prominent broadcast television advertising to see how biological sex depictions changed in narcotic and non-drug advertisements. Men were less likely than females to feature in roles in drug commercials than in advertisements for all other items. Women are also presented as home medical specialists, sometimes as mothers caring for sick children or spouses (Bretl & Cantor, 1988)..




References
Bretl, D.J., & Cantor, J. (1988). The portrayal of men and women in U.S. television commercials: A recent content analysis and trend over 15 years. Sex Roles, 18, 595-609.
Courtney, A.E., & Whipple, T. W. (1985). Female role portrayals in advertising and communication effectiveness: A review. Journal of Advertising, 14, 4-8, 16-17.
Chaudhary, V. (2011). Women and their importance in Advertisement. Retrieved from: https://www.youthkiawaaz.com/2011/09/women-and-their-importance-in-advertisements/